The Importance of Colors

Many argue that colors can be associated with different emotions, which plays an important role in marketing. Most consumers are initially attracted to products or services based on their visual representations. The following color emotion guide indicates which concepts are generally associated with each color. We can also see what companies seek to represent with their logos and which emotions they appeal to with their prospective customers.

Visual.Ly's Color Emotion Guide demonstrates how colors can be perceived by consumers

Visual.Ly’s Color Emotion Guide demonstrates how colors can be perceived by consumers

If you are interested in learning more about how colors can affect marketing, Small Business Trends wrote an excellent article delving into greater detail about the psychology of colors. http://smallbiztrends.com/2014/06/psychology-of-colors.html

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One comment

  1. pepedisplays · January 15, 2015

    Reblogged this on pepedisplays.

    Like

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