Many argue that colors can be associated with different emotions, which plays an important role in marketing. Most consumers are initially attracted to products or services based on their visual representations. The following color emotion guide indicates which concepts are generally associated with each color. We can also see what companies seek to represent with their logos and which emotions they appeal to with their prospective customers.
If you are interested in learning more about how colors can affect marketing, Small Business Trends wrote an excellent article delving into greater detail about the psychology of colors. http://smallbiztrends.com/2014/06/psychology-of-colors.html