Providing excellent customer service is a necessary component in any successful business model. Business News Daily recently posted an article providing examples of companies that are utilizing social media outlets to engage in conversations with their customers to ensure that they remain satisfied. The businesses that hire teams of social media experts are able to establish better relationships with their customers by fielding inquiries and resolving issues. Nike and Starbucks both created separate twitter handles solely used for responding to customers! Click the article link below if you are interested in learning the other organizations that made the top 10 and their successful social media tactics.