As more companies embrace the concept of marketing via technology outlets, inbound marketing becomes more prominent. Inbound marketing exists in the forms of social media marketing, blogging, publishing podcasts, videos or Ebooks, utilizing search engine optimization and various other avenues of content marketing. The motivations behind inbound marketing efforts seek to increase brand awareness, improve customer relationships and distribute both value and information to target markets of consumers. Outbound marketing contrasts inbound marketing by serving as a more traditional route to advertising. Common examples of outbound marketing are telemarketing, cold-calling, sending promotions in the mail, and TV advertisements. There is typically less value discovered in outbound marketing communications, which is one of the main reasons it is considered the “old” version of marketing.
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