Videos are argued to be even more powerful than pictures for acquiring and retaining customer sales. This may come as a surprise since web users need to devote more time to an advertisement when it is presented in video format. However, videos are tools that companies can use to provide more information about their product/service. Consumers who prefer to make educated purchases will feel more confident and comfortable buying from a company that has created an informative video. Some businesses create narratives in their videos in hopes to appeal to consumer emotions. Since videos involve consumers’ sight and hearing, they have a greater chance of being remembered. Syndacast compiled the following infographic that highlights why video marketing is necessary for reaching and persuading customers in 2015.