The Importance of Video Marketing

Videos are argued to be even more powerful than pictures for acquiring and retaining customer sales. This may come as a surprise since web users need to devote more time to an advertisement when it is presented in video format. However, videos are tools that companies can use to provide more information about their product/service. Consumers who prefer to make educated purchases will feel more confident and comfortable buying from a company that has created an informative video. Some businesses create narratives in their videos in hopes to appeal to consumer emotions. Since videos involve consumers’ sight and hearing, they have a greater chance of being remembered. Syndacast compiled the following infographic that highlights why video marketing is necessary for reaching and persuading customers in 2015.

Syndacast provided this excellent infographic describing the Video Marketing Trends of 2015

Syndacast provided this excellent infographic describing the Video Marketing Trends of 2015

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s