Brands & Trademarks

Basically every well-known company has developed a recognizable brand to correspond to their business. Do you ever wonder why brands are so commonly used in marketing? There are three general purposes behind almost every brand; product identification, repeat sales and new-product sales. Product identification seems to be the most important because it assists with new and repeat sales. Consumers that begin to identify goods or serviced produced by specific brands tend to become brand loyal. Foods and restaurants generate brand loyal customers on a regular basis. For example, Starbucks creates drinks that cater to the seasons and daily weather; hot drinks for the colder months and iced drinks for the warmer days. Brand equity is created when consumers associate specific values to that brand based on their preferences and previous purchasing experiences. Once a brand obtains at-least 33% of their earnings from countries outside of their home base, they are considered a global brand. Trademarks exist when a company maintains the exclusive right to use a brand or even part of a brand while other businesses must seek permission prior to using that same brand. Brand protection with trademarks usually lasts for ten years. Here are some famous examples of brands and trademarks, specifically in the food and beverage industry:

Data Entry Processors compiled this image of well-known restaurant brands and trademarks.

Data Entry Processors compiled this image of well-known restaurant brands and trademarks.

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