Marketing Mix

There are 4 “P’s” that combine to form a company’s unique marketing mix. Product, price, place and promotion are all necessary for a firm to consider when implementing a marketing campaign. Collectively, the firm will be able to determine their target market, also known as the group of consumers a business believes their product or service is most likely to attract.

 

SmartDraw provided this image of the 4 P's included in a company's marketing mix

SmartDraw provided this image of the 4 P’s included in a company’s marketing mix

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