With the Holidays quickly approaching, I felt it was necessary to dedicate a post to the popular channels used for marketing campaigns this season. According to Experian’s results, online channels have been the most used and and successful for attracting consumers. This information probably comes as no surprise since millions of individuals choose to avoid the hassle of physically driving to stores and waiting in long lines to purchase presents. The new shopping phenomenon is easily buying gifts on the Internet in a matter of clicks. Technology has revolutionized the world of marketing and simplified the purchasing process. The convenience with online shopping is that the virtual stores never close and consumers can complete their shopping whenever and wherever they wish.